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The XL Digital Blog
The Science of Viewing Distance: How Far Away Should Your Sign Be Readable From, and Why Most Designers Get It Wrong
How far away does a sign actually need to be readable from? A real look at the viewing distance formula most designers get wrong, and how to get it right.
The Hidden Physics of Backlit Signage: Why Some Displays Glow and Others Just Look Lit
Why some backlit displays glow evenly and others show hotspots and dead zones. A real look at the physics and materials behind backlit signage.
Wall Murals for Corporate Offices: Planning, Materials, and Installation
A wall mural sounds simple until you’re the one planning it. Somebody walks past a blank wall in the lobby, imagines the company logo or a...
Fluorescent Ink: What It Actually Is, and Where It Gets Used
Fluorescent Ink: What It Actually Is, and Where It Gets Used
Franchise Signage Programs: Multi-Location Branding
Keeping 50 Franchise Locations On-Brand Is Harder Than It Sounds Here’s a problem that doesn’t show up in most brand guideline...
Construction Site Signage: Safety, Wayfinding & Fence Banners
Construction Site Signage Is Doing More Work Than People Realize Walk past most active construction sites and you’ll notice the fencing,...
Pop-Up Shop Signage: Fast Graphics for Temporary Retail
Pop-Up Shops Don’t Get a Long Runway. Your Signage Shouldn’t Either. There’s a particular kind of stress that comes with a...
Large Format Printing Materials Guide
Most people don’t think about print materials until they need something and can’t get it, or worse, get the wrong thing entirely....
The Environmental Graphics Checklist for New Office Build-Outs
Planning a new office build-out? Use this environmental graphics checklist to plan wall graphics, wayfinding, and branded spaces before construction ends.