Packaging costs money. Tubes, end caps, foam padding, moisture barriers, custom crating for flat rigid prints – none of it is free, and none of it shows up in the finished product. For a printer competing on price, it’s an easy line item to minimize. They’ll...
Most large-format printing clients need their graphics to look good. Museum and gallery clients need their graphics to be correct. That is a fundamentally different requirement, and it changes everything about how a project is approached, produced, and delivered. A...
An airport terminal is one of the most psychologically complex environments a graphic designer has to work in. The people moving through it are stressed, rushed, disoriented, or exhausted. They are carrying bags, watching departure boards, checking their phones, and...
If you work with a large-format printer regularly, you already know that bad file prep is one of the most common reasons projects get delayed. Low-resolution images, wrong color profiles, missing bleeds, fonts that weren’t outlined, layers left ungrouped. The...
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