XL Digital’s Partnership with Event Management Professionals

In the Dynamic World of Event Planning, Visual Elements Can Transform an Ordinary Gathering into an Unforgettable Experience. Behind many of the most spectacular corporate galas, trade shows, weddings, and special events are partnerships between event managers and specialized print providers who understand the unique demands of experiential design. XL Digital has established itself as a trusted ally to event management professionals across the spectrum, providing the large format graphics that help bring their creative visions to life.

Understanding the Event Management Landscape

The term “event manager” encompasses a diverse range of professionals with varying specializations and client bases. At XL Digital, we work with event professionals across this spectrum, from boutique five-person operations to large agencies with hundreds of employees. Understanding the distinct needs of different event management categories helps us provide targeted support for each project type.

Corporate Event Managers

Corporate event specialists focus on company-specific gatherings like product launches, annual meetings, sales conferences, and team-building retreats. These professionals typically work either in-house at larger corporations or as part of specialized agencies serving multiple corporate clients. Their printing needs often include:

• Branded backdrops and step-and-repeat walls
• Wayfinding signage for venue navigation
• Stage graphics and presentation materials
• Custom environmental branding to transform generic venues
• Digital/physical integration elements for hybrid events

Trade Show and Exhibition Specialists

These event managers specialize in creating impactful branded experiences within the constraints of exhibition spaces. They excel at maximizing impact in limited square footage while navigating complex venue regulations. Their unique requirements include:

• Modular booth graphics that can adapt to different space configurations
• Attention-grabbing hanging elements visible across crowded exhibition halls
• Durable flooring graphics that withstand heavy foot traffic
• Interactive display components that integrate with digital elements
• Lightweight, easily transportable materials that minimize shipping costs

Social Event Planners

This category includes wedding planners, milestone celebration specialists, and professionals who create memorable personal events. While traditionally less focused on large format printing, today’s social events increasingly incorporate custom graphics as part of creating personalized experiences. Their evolving print needs include:

• Custom backdrops for photo opportunities
• Personalized welcome signage and seating charts
• Thematic environmental graphics that transform venues
• Floor decals guiding guest journeys
• Fabric installations that soften spaces and create atmosphere

Festival and Public Event Coordinators

These specialists manage large-scale public gatherings like music festivals, community celebrations, and public activations. Their projects typically involve outdoor elements, larger scales, and considerations for weather resistance. Their specific challenges include:

• Weather-resistant materials for outdoor installations
• Large-scale environmental graphics visible from significant distances
• Temporary wayfinding systems for crowd management
• Quick-assembly structures with integrated graphics
• Sponsor activation areas with branded elements

The XL Digital Partnership Approach

Regardless of the event category, successful partnerships between print providers and event managers share common elements. At XL Digital, we’ve built our approach around understanding the unique pressures facing event professionals and developing systems that address their specific challenges.

Understanding Timeline Pressure

Unlike some print projects with flexible deadlines, events have immovable dates. When the conference opens, the wedding begins, or the festival starts, all elements must be in place and perfect. There are no second chances or opportunities for reprints.

Material Expertise for Unique Environments

Event installations present specific challenges that standard commercial printing applications don’t encounter. Materials must often be lightweight for easy transport, quick to install during tight venue access windows, and designed for temporary use while still maintaining a premium appearance.

Understanding the Event Manager’s Perspective

Perhaps most importantly, we recognize that printed elements are just one component of a complex event execution involving countless moving parts. Our role is to make the printing process as seamless as possible, allowing event managers to focus on the countless other details requiring their attention.

Becoming an Extension of the Event Team

The highest compliment we receive is when event managers consider our team an extension of their own. In these partnerships, we’re brought into the planning process early, allowing us to contribute ideas about how print elements can enhance the overall event experience while staying within practical constraints of budget, timeline, and logistics.

For today’s event professionals facing ever-increasing client expectations and compressed planning timelines, having a reliable print partner can mean the difference between stressful execution and confident delivery. At XL Digital, we’re proud to play a role in bringing extraordinary events to life through our partnerships with the talented event managers who create unforgettable experiences for their clients.