Super Bowl Champions

Challenge

An unexpected play by Mother Nature shut down air and ground transit into the Dallas-Fort Worth area. Graphic elements that were en route and intended to line the inside of the mammoth new Cowboys Stadium in Arlington, Texas were halted, sidelined by freezing temperatures, icy roads and treacherous temperatures.

Solution

With completed graphics stuck in airports and trucking terminals, blocked from getting to Texas by ice and snow, the XL Digital Imaging, LLC team had to create the graphics from scratch. A small team of six players quickly assembled, braving the elements to get to the production facility and go to work. The gameplan was to retrieve and build the digital files, then print, finish and deliver the massive, multi-week project to the installers with enough time for them to actually get the mega-graphics up on display.

Result

Score! In less than 48 hours from when the project kicked off, the XL Digital Imaging team of MVPs produced, finished, and delivered more than 20,000 square feet of graphics. This is one Super Bowl team that brought their “A” game.